PREMA
Strong Sell
At-Tahur Share Price Today, Live PSX Chart & Forecast (PSX: PREMA) At-Tahur Limited
Open
Rs 35.60
High
Rs 35.60
Low
Rs 33.85
Prev close
Rs 35.49
Volume
1,266,593
Turnover
Rs 43.1M
AI verdict · rule-engine-v2
Strong Sell
54% confidence · Short Term
Our model is bearish on PREMA. It has called this stock correctly 47.7% of the time over 151 out-of-sample checks. See what drove this ↓
Target
Rs 31.17
Exp. return
-8.3%
PREMA share price and analysis
At-Tahur Limited (PREMA) last traded at Rs 33.99 on the Pakistan Stock Exchange, where it fell 4.23% on the session of 7 September 2026. Volume was 1,266,593 shares, a turnover of Rs 43.1 million. Over the past year the share has traded between Rs 23.54 and Rs 52.94, putting the current price around the middle of that range.
The price sits below both its 20-day (37.04) and 50-day (34.79) moving averages, which is the configuration usually read as a downtrend. The 14-day RSI is 42.2, a neutral reading. ADX at 23.4 indicates a weak or rangebound trend.
The company is capitalised at roughly Rs 7.4 billion and is classified under Food & Personal Care Products. It trades on a price-to-earnings ratio of 12.8, meaning the market is paying about Rs 12.8 for every rupee of annual earnings. Earnings per share stand at Rs 2.42. The trailing dividend yield is 6.60%, which is the income a holder receives at the current price before any capital movement. Return on equity is 18.6%. A beta of 1.17 means the share has historically moved more sharply than the wider market.
PREMA ranks 8th of 18 Food & Personal Care Products companies by market value. Its price-to-earnings ratio of 12.8 compares with the Food & Personal Care Products median of 18.9, so it is priced at a clear discount to its sector. Its trailing dividend yield of 6.60% sits above the 3.64% median for the sector. Sector medians are taken across the companies we hold fundamentals for and move as those are restated.
Our forecasting model currently reads PREMA as strong sell over a short term horizon, at 54% confidence. Its target price is Rs 31.17, an expected return of -8.3%. The model is computed from the price and indicator history shown on this page. It does not read news, financial statements or management changes, and it is not a recommendation to buy or sell.
This summary is generated from the end-of-day prices and indicators shown on this page and is refreshed after each trading session. It describes the data; it is not a recommendation. See how we collect and check this data and our disclaimer.
PREMA technical indicators — RSI, MACD & moving averages
Price chart
RSI (14)
MACD (12, 26, 9)
RSI 14
42.2
Stoch %K
2.0
ADX 14
23.4
Williams %R
-98.0
SMA 20
37.04
SMA 50
34.79
MACD
0.058
ATR 14
0.939
BB Upper
40.94
BB Lower
33.14
Momentum
-4.45
Tech score
35
PREMA AI forecast & accuracy
rule-engine-v2directional accuracy over 151 backtested 10-day forecasts on this stock's history
- Target
- Rs 31.17
- Stop
- Rs 35.40
- Support
- Rs 33.85
- Resistance
- Rs 40.78
- Exp. return
- -8.29%
- Risk
- 60.01/100
Why
PREMA shows strongly bearish conditions. Overall score 43/100. Drivers: Price below the 50-day average (downtrend); Histogram negative — momentum fading; Oversold (%K 2); Weak/ranging trend (ADX 23). Suggested action: Strong Sell; trend and momentum favour caution. This is an automated model assessment, not financial advice.
Generated by rule-engine-v2 from the indicators above. It does not read news, filings or management changes — see how this works.
PREMA fundamentals & valuation ratios
- Market cap
- Rs 7.4B
- P/E
- 12.8
- EPS
- 2.42
- P/B
- 2.7
- Div yield
- 6.60%
- ROE
- 18.6%
- Beta
- 1.17
- Volatility
- 55.6%
PREMA price history — last 30 sessions
| Date | Open | High | Low | Close | Change | Volume |
|---|---|---|---|---|---|---|
| Mon, 7 Sep 2026 | 35.60 | 35.60 | 33.85 | 33.99 | -4.23% | 1,266,593 |
| Fri, 4 Sep 2026 | 36.08 | 36.08 | 35.49 | 35.49 | -1.64% | 2,869,097 |
| Thu, 3 Sep 2026 | 34.09 | 36.08 | 34.09 | 36.08 | +5.84% | 6,745,014 |
| Wed, 2 Sep 2026 | 34.57 | 34.57 | 34.09 | 34.09 | -1.39% | 3,404,678 |
| Tue, 1 Sep 2026 | 35.69 | 35.69 | 34.57 | 34.57 | -3.14% | 3,152,219 |
| Mon, 31 Aug 2026 | 37.51 | 37.51 | 35.69 | 35.69 | -4.85% | 3,982,276 |
| Fri, 28 Aug 2026 | 38.15 | 38.15 | 37.51 | 37.51 | -1.68% | 2,996,986 |
| Thu, 27 Aug 2026 | 37.97 | 38.15 | 37.97 | 38.15 | +0.47% | 5,277,047 |
| Tue, 25 Aug 2026 | 38.20 | 38.20 | 37.97 | 37.97 | -0.60% | 2,536,133 |
| Mon, 24 Aug 2026 | 38.44 | 38.44 | 38.20 | 38.20 | -0.62% | 3,721,154 |
| Fri, 21 Aug 2026 | 38.14 | 38.44 | 38.14 | 38.44 | +0.79% | 6,322,002 |
| Thu, 20 Aug 2026 | 40.04 | 40.04 | 38.14 | 38.14 | -4.75% | 6,444,974 |
| Wed, 19 Aug 2026 | 40.78 | 40.78 | 40.04 | 40.04 | -1.81% | 9,477,754 |
| Tue, 18 Aug 2026 | 40.19 | 40.78 | 40.19 | 40.78 | +1.47% | 27,575,212 |
| Mon, 17 Aug 2026 | 36.54 | 40.19 | 36.54 | 40.19 | +9.99% | 10,883,043 |
| Thu, 13 Aug 2026 | 36.99 | 36.99 | 36.54 | 36.54 | -1.22% | 1,602,647 |
| Wed, 12 Aug 2026 | 37.27 | 37.27 | 36.99 | 36.99 | -0.75% | 3,460,897 |
| Tue, 11 Aug 2026 | 35.97 | 37.27 | 35.97 | 37.27 | +3.61% | 17,603,120 |
| Mon, 10 Aug 2026 | 34.69 | 35.97 | 34.69 | 35.97 | +3.69% | 6,129,155 |
| Fri, 7 Aug 2026 | 34.29 | 34.69 | 34.29 | 34.69 | +1.17% | 1,682,012 |
| Thu, 6 Aug 2026 | 33.97 | 34.29 | 33.97 | 34.29 | +0.94% | 1,233,591 |
| Wed, 5 Aug 2026 | 33.90 | 33.97 | 33.90 | 33.97 | +0.21% | 789,809 |
| Tue, 4 Aug 2026 | 34.36 | 34.36 | 33.90 | 33.90 | -1.34% | 726,394 |
| Mon, 3 Aug 2026 | 33.09 | 34.36 | 33.09 | 34.36 | +3.84% | 3,454,550 |
| Fri, 31 Jul 2026 | 33.56 | 33.56 | 33.09 | 33.09 | -1.40% | 906,127 |
| Thu, 30 Jul 2026 | 34.09 | 34.09 | 33.56 | 33.56 | -1.55% | 986,855 |
| Wed, 29 Jul 2026 | 32.88 | 34.09 | 32.88 | 34.09 | +3.68% | 9,457,043 |
| Tue, 28 Jul 2026 | 32.65 | 32.88 | 32.65 | 32.88 | +0.70% | 2,810,615 |
| Mon, 27 Jul 2026 | 29.69 | 32.65 | 29.69 | 32.65 | +9.97% | 2,211,165 |
| Fri, 24 Jul 2026 | 30.16 | 30.16 | 29.69 | 29.69 | -1.56% | 720,603 |
All figures in PKR, end of day, sourced from the Pakistan Stock Exchange.
Other Food & Personal Care Products stocks
PREMA is a Food & Personal Care Products listing. Compare it against the rest of the sector, or read what actually drives Food & Personal Care Products companies on the PSX.
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PREMA — frequently asked questions
What is PREMA's share price today?
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At-Tahur Limited (PREMA) last traded at Rs 33.99 on the Pakistan Stock Exchange, down 4.23% on the session of 7 September 2026. The day's range was Rs 33.85 to Rs 35.60 on 1,266,593 shares. These are end-of-day figures published by the exchange, not a live trading feed.
What is the 52-week high and low for PREMA on the PSX?
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PREMA has traded between Rs 23.54 and Rs 52.94 over the past twelve months on the Pakistan Stock Exchange. The range is computed from the end-of-day closes we hold for the stock and is refreshed after every session.
What is PREMA's current dividend yield?
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PREMA has a trailing dividend yield of 6.60%, meaning that for every Rs 100 invested at the current price a holder received about Rs 6.60 in dividends over the last twelve months. Yield moves with the share price as well as with the payout, so a rising yield is not automatically a better income stream.
Is PREMA Shariah-compliant on the PSX?
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Yes. The Pakistan Stock Exchange lists PREMA in its Shariah-screened KMI All Share index, which means the company passed the screening set with Meezan Bank at the last review — the business-activity test plus the financial ratio tests on interest-bearing debt, illiquid assets and non-compliant income. Screening is periodic, so a company can be dropped when a ratio breaks; check the current KMI index membership before relying on it.
Which PSX indices is PREMA part of?
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PREMA is a constituent of the KSE All Share and KMI All Share. It is not in the KSE-100, the headline PSX benchmark. Index membership is taken from the exchange's own published listing for each session.
Is PREMA expensive? What are its valuation ratios?
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PREMA trades on a price-to-earnings ratio of 12.8, so the market is paying about Rs 12.8 for each rupee of annual earnings, earnings per share of Rs 2.42, a price-to-book ratio of 2.70 and a return on equity of 18.6%. Ratios are only meaningful next to the rest of the sector — a low multiple that the whole sector shares is usually a sector problem rather than a bargain, which is why the sector page is linked from this one.
What is the AI forecast for PREMA?
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Our model currently reads PREMA as strong sell over a short term horizon, at 54% confidence, with a target price of Rs 31.17. It is computed from this stock's own price and indicator history. It does not read news, financial statements or management changes, its backtested hit rate on this specific stock is published on the page, and it is not investment advice.
Answers are generated from the end-of-day figures on this page and refreshed after each session. See all frequently asked questions or our methodology.
About this data
Prices, volumes and indicators for PREMA are end-of-day figures collected from the Pakistan Stock Exchange and recomputed after each session — they are not a live trading feed and may lag the market. Forecasts are the output of logistic-v1, an automated logistic-regression model trained on price history alone; it does not read news, filings or management changes, no analyst reviews its output before publication, and its track record is published in full on our model accuracy page.
PSX Expert is an independent analytics publisher. We are not licensed by the SECP as a securities adviser, investment adviser, research analyst or broker-dealer, and nothing on this page is a personal recommendation. Past performance and back-tested results do not predict future results. Read our methodology, who we are and the full disclaimer before acting on anything here.